Amata blog

Communicating to ultra high net worth individuals can be a challenge

March 9, 2018


Marketing films aimed at high net worth clients of Swiss private banks don’t have to be boring. The message may be serious, but as long as anonymity, discretion and tone are in tact, a discerning audience still deserves a degree of entertainment.

So, when private Swiss bank Lombard Odier commissioned Amata to produce a film to present the virtues of their tech solution to ultra high net worth investors, getting the tone right for their discerning audience was key. The animate paper world that we created gave us flexibility to present their message elegantly and discreetly, but at the same time deliver it with a playful and engaging touch.