Amata blog
Communicating to ultra high net worth individuals can be a challenge
Marketing films aimed at high net worth clients of Swiss private banks don’t have to be boring. The message may be serious, but as long as anonymity, discretion and tone are in tact, a discerning audience still deserves a degree of entertainment. So, when private Swiss bank Lombard Odier commissioned Amata to produce a film […]
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JUST DO IT at 3,883 m
We were recently reminded why Nike’s iconic “just do it” slogan is so befitting of one of the world’s most famous brands. The snow & ski season had ended in South America, it hadn’t started in North America or Europe, but the show must go on for Nike’s “Winning in a Winter Wonderland” TV commercial. […]
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It takes courage to produce a winning film for an internal audience
When London Underground (LUL) invited us to produce a video to win buy in from staff for a new health, safety and environmental management system, we challenged the brief and their ebullient vision for the film. Of all the internal target audiences that we had encountered, LUL’s 35,000 employees seemed likely to be one of […]
Read articleWelcome to AMATA
From all of us at Amata, we wish you a very warm welcome. For those of you who are discovering us for the first time, and even those of you who know us only too well, we thought you might be wondering what Amata means? Well, it’s a name for a baby girl in French, […]
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