Amata blog


Just Do It at 3,883 m

We were recently reminded why Nike’s iconic “just do it” slogan is so befitting of one of the world’s most famous brands. The snow & ski season had ended in South America, it hadn’t started in North America or Europe, but the show must go on for Nike’s “Winning in a Winter Wonderland” TV commercial. […]

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Welcome to AMATA

From all of us at Amata, we wish you a very warm welcome. For those of you who are discovering us for the first time, and even those of you who know us only too well, we thought you might be wondering what Amata means? Well, it’s a name for a baby girl in French, […]

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